The Metropolitan Arts Centre, Belfast. www.themaclive.com
Objectives: To devise the plan for the Catering operation at the MAC and find an operator to mobilize and run the business within a concession based contract.
 
Actions:
1: Developed a detailed brief for the business including  advice on:
•Branding
•Concept & Tone
•Target Market
•Food & Beverage Style
•Critical Objectives
•Key Challenges
•Service Style
•Service Periods
•Price Point
•Key references
•Design & environment
•Staff Uniforms
•Reservation process
•PR & Marketing strategy
•Crockery, Cutlery, Glassware and Tableware
 
2: Developed a financial model for the business which was integrated into the broader MAC business plan
•Key variables
•Turnover
•Labour Costs
•Operating Costs
•P&L, financial return to MAC and integration of the model into the MAC’s overall business plan.
•Capital Investment
•Ensuring appropriate costs were recovered as part of the licence agreement with the appointed Caterer
 
3: Worked with the design team to ensure the design meet the requirements of the brief including:
•Space planning, Routes in and out, refuse and storage
•Kitchen planning
•Outline M&E services advice
•Front of house design: Bar counters
•Furniture layout and design
•Lighting
•Signage
•Finishes and materials
 
4: Finding the Operator
•Ran a tender process within strict procurement guidelines
•Meet with potential operators an generated interest in bidding for the business
•Helped with contract negotiations with successful operator
 
Results:
•MAC team had good understanding of their catering business
•A sound financial settlement was achieved for the MAC
•Successful catering partnership with JRS Catering set in train
 
See testimonial from Anne McReynolds, Chief Executive of the MAC.